Director of Brand & Marketing Strategy
June 2015 - April 2018SSENSE is a Montreal-based fashion platform with global reach. It was founded in 2003, and it is currently serving 114 countries. While achieving high double-digit annual growth since its inception, its field of focus has grown beyond that of a typical e-commerce entity as it explores the nexus of content, commerce, and culture. More than just a retailer, SSENSE is becoming a cultural protagonist in its own right.
Brand Strategy | Branding | Marketing Strategy | Brand Partnerships | Customer Insights | Customer Journey
Built the Brand Strategy department and the Marketing roadmap from the ground up;
Created the SSENSE brand platform and led the visual identity redesign including logo, art direction, editorial direction, and market positioning;
Initiated and hosted SSENSE in-house innovation competition: the BrandLab;
Established the physical retail concept, partnering with David Chipperfield
Architects;Built the customer journey for the new Montreal flagship store;
Set up the Customer Insights foundations and the strategy for SSENSE Loyalty
program;Planned and executed the Brand Partnerships Strategy and Marketing
campaigns including many successful partnerships;