Chief Marketing Officer

June 2021 - January 2022

Girlfriend Collective is a sustainable DTC activewear brand offering women's and men’s clothing in sizes XXS-6XL. All products are made from recycled materials such as certified recycled post-consumer water bottles and fishing nets retrieved from the seas.

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Brand Strategy | Content Strategy | Digital Marketing | P.R. | Partnerships | eCommerce Studio | Art Direction | Influencer Marketing | Social Media Scaling  

  • Restructured the Creative team and operations to scale production and reduce costs;

  • Built content strategy to scale brand presence on digital platforms and establish authority (editorial content, SEO, Instagram, TikTok, Influencers, celebrities...);

  • Refined Art Direction, tone of voice, and community strategy to elevate brand perception;

  • Built partnership and wholesale marketing strategy to strengthen the brand’s presence with third parties.

  • Transitioned digital marketing from contractors to in-house & agency.

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