Chief Marketing Officer
January 2020 - December 2020The Webster is a US-based high luxury retail platform known for its unique identity and exclusive brand assortments such as Chanel, Dior, and Celine. The Webster currently boasts 8 stores throughout the US, and an online platform with a global reach, offering content and merchandise to the most discerning luxury customer.
Brand Strategy | Content Strategy | Digital Marketing | P.R. | Events | Partnerships | eCommerce Studio | Art Direction
Developed the customer journey online and translated the unique physical customer experience online;
Established editorial direction and content strategy for all platforms;
Oversaw Art Direction, content strategy, event production, marketing, and
partnerships;
Developed creative and marketing strategies for online and offline partnerships
with the most demanding luxury brands;
Redefined Art Direction for e-commerce and Editorial content;